In recent years, we’ve seen a massive increase in e-commerce businesses, with industries like retail and electronics heavily impacted by online distribution channels. Yet a large segment of transactions—car repairs, home services, healthcare visits, and so on—can only be done in person. In fact, according to data from the U.S. Census Bureau, sales from offline retailers comprised 91% of total U.S. commerce in 2017. These offline establishments, however, have largely been left behind when it comes to the adoption of consumer-facing technology and software.
Podium is bridging that gap by offering a communication and messaging system geared toward local businesses and their customers. The comprehensive SaaS platform helps businesses manage all communication, from reviews and website conversations to text marketing and payments. Now, brick and mortar businesses can communicate with customers the way customers prefer—using SMS, webchat, Facebook Messenger, Google and Apple business chat—all from one center of operations. As consumers move toward more convenient and often mobile-native modes of communication, Podium will continue to serve local businesses who need to adapt and meet their customers where they are.