Today’s product teams are increasingly recognized as critical drivers of revenue. While the role and prominence of product teams have evolved over the years, the same can’t be said for their toolsets. Forced to use unwieldy or archaic tools—often intended for marketing organizations—product teams are in desperate need of better technology that’s built for their specific needs.
That’s where Amplitude comes in. Built explicitly for the product team and CPO, their next-generation analytics platform focuses directly on user behavior to help companies build better products. By leveraging NOVA, its proprietary engine optimized to answer complex queries over aggregated sets of users, the enterprise platform enables product teams to efficiently analyze the information most relevant to their businesses. A solution beloved among cutting-edge start-ups and Fortune 500s alike, Amplitude is a market-defining B2B SaaS company in the emerging category of product analytics software.