Suno: Enabling Creativity

Music has always been a powerful form of entertainment and social connector. It fuels our workouts, adds feeling to our favorite movies, and inspires TikTok trends. Yet it remains one of the few art forms where the vast majority of people have a purely passive relationship with the content. Instagram makes everyone a photographer, TikTok makes everyone a vlogger, and Roblox makes everyone a game designer. There hasn't been a frictionless consumer platform for creating, discovering, and listening to music until Suno.

We're excited to announce our partnership with Mikey Shulman and the entire Suno team as they reinvent the music category.

Normalizing New Consumer Behaviors Through AI

The best consumer companies enable entirely new behaviors. Uber normalized having a car at your fingertips. Coinbase helped make crypto an asset class. Kalshi enables people to trade on anything. Suno has normalized consumers creating music.

Most people have some relationship with making music, whether it's learning an instrument as a kid (or adult!), messing around with GarageBand, or, at the very least, singing karaoke. Not every photo you take needs to hang in a gallery, and not every TikTok will go viral, but there's something about the act of creating art that is uniquely human and satisfying. In the same way Claude Code makes everyone a software engineer, Suno makes everyone a music artist.

Personalization at Scale

At IVP, we are no strangers to consumer platform pioneers, and we know that the best consumer platforms deliver a personalized experience. Netflix knows what content you're likely to binge. Twitter knows what post to surface and when.

Suno goes even further: It allows you to custom-create songs, based on your preferred style, lyrics, a hummed melody, or a guitar riff. Users fall in love with the experience of creating something fulfilling – with the act of making a song, listening to it, editing it, and listening again. That creative process becomes the purpose. When a listener can create songs perfectly tailored to their tastes, the act of creation becomes as enjoyable as the process itself, and the music becomes more meaningful

A Builder We Know Well

After years of knowing and even collaborating with Mikey on the board of fellow IVP portfolio company Whoop, we are excited to partner with him on Suno's journey. Through the company's explosive growth and enduring consumer love, Mikey has proven himself a strong executor and powerful product builder — in addition to being a brilliant mind, an extremely down-to-earth human, and a passionate music fanatic. We look forward to embarking on Suno's next chapter together.