Bringing Magic to Life
While for many companies, the singular success of a product like Pokémon GO would lead to a sense of satisfaction, Niantic (and IVP) believe we are just at the beginning of the AR era. In fact, to take the next step in that journey, your help is requested by the Ministry of Magic! Brush up on your spells, get your wand ready, and enlist now! This year, Niantic will further blur the boundaries of reality and fantasy with its new title Harry Potter: Wizards Unite, inspired by J.K. Rowling’s Wizarding World and the Harry Potter franchise. Having received a sneak peek into the gameplay, we’re excited by the game’s potential to captivate millions around the world by bringing the fantastical world previously only accessible by imagination to life. The power of Niantic’s games do not lie solely in the IP, but in the company’s ability to weave creative gameplay, compelling storylines, and existing media franchises into our everyday world. Pokémon GO and Harry Potter: Wizards Unite are just the beginning, and we can’t wait for you to see what Niantic has in store for the future.
The Real World, Redefined
While IVP has successfully invested in numerous gaming companies over the years, we ultimately view Niantic as much more than a mobile game development company. At IVP, we view augmented reality as a form factor that has the potential to be even more disruptive than the initial wave of mobile in terms of how consumers engage with technology. Rather than viewing the digital world through our phones, the day will come when the digital world resides next to the real world. While we are several steps of technological development away, Niantic has stepped into the forefront of AR development and has the opportunity to create a technology standard. Niantic recently opened up its Real World Platform to developers and continues to invest in initiatives focused on AR mapping and computer vision. IVP couldn’t be more excited to partner with John Hanke and the entire Niantic team to continue bringing the world together through AR.
Sandy Miller, Eric Liaw, Parsa Saljoughian, and Jason Kong are Investors at IVP, a later-stage venture capital firm based in Menlo Park, CA.