Buddy Media
Social media management software of choice for eight of the world’s top ten global advertisers
Leadership
Michael Lazerow
Location
New York, NY
Year Invested
2010
Status
Acquired by Salesforce.com (CRM)
We decided to do a deal with IVP at a valuation that was about 10% less than the other term sheets' average. Going with a firm that has a track record of helping to build winning businesses improves your chance of winning as an entrepreneur. I have found that winners invest in winners and losers invest in losers. The difference between the best firms, like IVP, and the decent firms is enormous and demonstrable.
Michael Lazerow, Cofounder & CEO of Buddy Media
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