The leading direct-to-consumer payments platform for mobile games and apps
Leadership
Maor Sason, Roei Barassi
Moments
Founded 2022
Partnered 2025
Why We Believe
Appcharge is redefining the economics of gaming by giving publishers ownership of their players, their profits, and their paths to growth. With lightning-fast traction, deep customer trust, and a platform that feels invisible yet indispensable, Appcharge is becoming the infrastructure layer for first-party payments. The team has a rare combination of domain fluency and executional intensity required to lead this shift. In an era where power is moving back to creators, Appcharge is the engine behind that movement.
“Court rulings and policy changes have blown the direct-to-consumer doors wide open. Publishers are increasingly moving to direct-to-consumer as a fundamentally stronger model. We are at the forefront of this evolution, helping build the era beyond app stores - and even beyond web stores - for better economics for publishers and more options for players.”
Maor Sason, CEO and co-founder of Appcharge