Yellowbrick Data Raises $81 Million in Series C Funding to Meet Demand for the Ultimate Data Warehouse

Funding round led by DFJ Growth, along with new investors IVP and BMW iVentures, to fuel expansion of Yellowbrick Data delivering breakthrough analytics for global 2000 enterprises

Palo Alto, CA – June 5, 2019 – Yellowbrick Data today announced it has secured $81 million in Series C funding to meet the global demand for the Yellowbrick Data Warehouse within the enterprise analytics market. This brings the company’s total financing to $173 million. The round was led by DFJ Growth and welcomed new investors IVP and BMW i Ventures, with participation from existing investors including Next47, Third Point Ventures, Menlo Ventures, GV (formerly Google Ventures), Threshold Ventures, and Samsung.

Yellowbrick successfully built a data warehouse for the analytic needs of the world’s largest enterprises. Since publicly unveiling its product in 2018, companies in every major vertical have selected the Ultimate Data Warehouse: the world’s largest insurance company, a top 5 credit card company, the world’s largest market research company, a top 5 North American telecommunications company, a top 5 global shipping company, the world’s leading risk and legal analytics company, a leader in electronic health records, and a top 10 hospitality operator. These customers have seen dramatic improvements in analytic performance while significantly reducing costs.

“At ThreatMetrix, we deliver identity intelligence through a robust, intuitive cyber security and risk management model where we depend on the underlying data warehouse,” said Matthias Baumhof, CTO at ThreatMetrix, a LexisNexis Risk Solutions company. “Following extensive testing of data warehouses and Hadoop-based solutions, we found Yellowbrick Data provided superior performance. Our user queries are completely ad hoc and the Yellowbrick workload management capabilities allowed us to guarantee interactive response times for our portal users, even under high concurrency.”

Enterprises today face challenges in how they deploy analytics both on-premises and across clouds. Yellowbrick customers can deploy on their terms — in their data center or in any public cloud — while making use of the latest technologies. Many companies have found that cloud-only solutions become a variable and unpredictable cost. To help enterprises gain control of their analytic processing, Yellowbrick provides a predictable and fixed pricing model that customers can apply to data center and cloud deployments, ensuring that they can rapidly scale their business while maintaining the utmost in fiscal discipline.

“At NCS, we help advertisers and their agencies optimize return on advertising spend. We integrate the largest CPG in-store purchase dataset with TV and audience data for digital mobile, print, and radio, to identify the most responsive consumers,” said Doug McDowell, VP of Technology at NCS. “With Yellowbrick, we found a solution that could meet our stringent requirements for interactive analytics across high volume datasets.” 1

“We invested in Yellowbrick because of the tremendous momentum the company has achieved,” said Randy Glein, partner at DFJ Growth. “Yellowbrick is providing a new generation of ultra-high performance data warehouse capabilities for large enterprises. The technology is a step function improvement on every dimension compared to legacy solutions, helping modern enterprises digest and interpret massive data workloads in a fraction of the time at a fraction of the cost.”

“We engineered a modern data warehouse to deliver breakthrough analytic capabilities,” said Neil Carson, CEO and co-founder at Yellowbrick Data. “Our product provides enterprises with the fastest SQL analytics on the market, combining speed, flexibility, and security with predictable costs. This mix is driving growth for our company, and success for our expanding set of new and existing global customers.”

Additional Quotes

BMW i Ventures

“We see data and analytics as one of the key building blocks for enhanced customer experiences across all industries going forward and Yellowbrick is well positioned to serve this market,” said Kasper Sage, Partner, BMW i Ventures. “In particular, the ability to combine both real-time and historical data presents unique opportunities for insights that could support the future development of autonomous driving technologies and better inform IoT sensor data.”


“Yellowbrick Data allows the world’s largest companies to use analytics in ways not previously possible due to the incredible price-performance of the Yellowbrick Data Warehouse,” said Steve Harrick, General Partner at IVP. “The company’s accelerating momentum point to a significant gap in this $20 billion-dollar market left unaddressed by legacy suppliers. We see Yellowbrick well suited to fill this gap and are excited to be part of the journey.”

451 Research

“Today’s enterprises need fast data access to succeed in the digital economy,” said James Curits, senior analyst at 451 Research. “Yellowbrick Data uniquely leverages flash memory to provide its customers high-performance analytics with the Yellowbrick Data Warehouse. The future demands deployment flexibility whether in the cloud or on-premises, and Yellowbrick is poised to meet this enterprise need.”


“In a recent Gartner survey on data warehouse evolution, the top value was assigned to data that was made available to analysts with a common set of terms, glossaries and models, as is typical in a robust data warehouse. These survey results indicate trends that stem from the growing realization that there is an enormous demand for the type of business value delivered by an enterprise data warehouse (EDW), despite the increasing presence of big data repositories such as a data lake. In the Gartner Big Data Adoption Survey, 52% of respondents state that determining how to get value from big data is one of their top three challenges, and the EDW was the most likely way for them to derive value from big data.” 2


Yellowbrick Data empowers companies to make faster decisions with all of their data. Built for enterprises and the hybrid cloud, the Yellowbrick Data Warehouse deploys powerful analytics anywhere, with best in-class economics. Find out what you can achieve today at


(1) About NCS (Nielsen Catalina Solutions)

NCS empowers the CPG ecosystem to create and deliver more effective advertising with purchase-based audiences and sales measurement solutions. NCS has developed a proven approach, advancing the advertising industry and empowering a new age of purchase-driven advertising, relying on anonymized data and holding to the highest standards of consumer privacy. Proudly, we’ve helped drive over $3.5 billion in incremental sales for our U.S. customers.

(2) Source: Gartner, Efficiently Evolving Data From the Data Lake to the Data Warehouse, Rick Greenwald, Ehtisham Zaidi, 07 May 2019

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