Wonderful: Agents for the International Enterprise

At IVP, we back category-defining founders building enduring technology franchises. That’s why we’re investing in Wonderful.ai, the company redefining how enterprises deliver customer experiences through AI agents.

The Shift Toward AI Agents

Enterprise software is entering an agentic era. AI agents are beginning to replace repetitive workflows and directly handle customer and employee interactions. Customer experience, a $400B global industry, is one of the first major categories to be transformed.

Most competitors focus on English-speaking markets. Wonderful takes a different approach. Led by founders Bar Winkler and Roey Lalazar, the company is developing localized AI agents tailored for non-English markets, where language fluency and regulatory nuances make automation more challenging, yet also more valuable.

Why We Believe in Wonderful

From our first meetings with Bar and Roey, it was clear that they are exceptional operators: driven, disciplined, and technical. Their go-to-market strategy is both bold and pragmatic. Rather than chasing one-size-fits-all efficiency, Wonderful builds country-specific teams with local GMs, engineers, and enterprise sales leaders. This structure has enabled rapid early traction. In less than a year, Wonderful has become the leading AI agent provider in Israel, serving nearly all major banks, insurers, and telcos, including Bank Leumi, Bezeq, and Bank Hapoalim.

Wonderful’s platform is differentiated not just by its reach but by its technical depth. Its proprietary “voice pipeline” supports local dialects and accents, featuring self-healing loops that enable AI agents to debug other AI agents. The result is a product that feels natural to customers and is easy for enterprises to deploy, with a fast time-to-value.

The company is expanding across Europe, the Middle East, and LatAm, with active deployments or pilots in Greece, Italy, Switzerland, Poland, Romania, and the UAE.

The Broader Opportunity

Customer support is only the first step. Once embedded within enterprises, Wonderful is finding that it has the right of first refusal over other adjacent agentic workflows, such as onboarding, sales and marketing, claims processing, and healthcare administration.

We believe AI agents will form a new layer of enterprise software infrastructure. We’re proud to co-lead Wonderful’s Series A and to partner with the team as they build the world’s AI agent platform for the non-English enterprise. Onwards!