Privileged access is broken. Venice fixes it.

For decades, privileged access management has been running on a simple idea: put credentials in a vault, guard the vault and keep everything on prem. That made sense circa 2005, when clouds were just puffy white things in the sky, enterprises used a couple hundred servers and IT teams were small (and entirely human).

That world has vanished, yet PAM tools haven't changed much, leaving modern enterprises to manage tens of thousands of identities — admins, service accounts, API keys, CI/CD pipelines, contractors, AI agents — across cloud, SaaS, and on-prem. The result has been a slow creep toward organized chaos as permissions that should be evanescent become casually permanent, the vault becomes a single point of failure and the costs of maintaining a slow, insecure system multiply.

Privileged access management has become an enterprise-level oxymoron, and switching was too hard. That's now changing, because of Venice. And that’s why IVP is investing in Venice's $33M Series A.

Venice is the PAM platform of the future

Venice continuously maps every identity and entitlement, evaluates access in real time and aligns permissions with policy. Access appears when it's required and disappears when it's not; no more static vault. Discovery — the foundational capability most PAM vendors still don't offer — is built in from the start. Because you can't secure what you can't see.

A force-of-nature CEO

We met Rotem Lurie at Black Hat last summer. She’s spent her career inside the privileged access problem, leading intelligence operations in Israel's Unit 8200, building least-privilege and zero-trust capabilities at Microsoft's Azure Security Center, and running product at Axis Security through the launch of its SSE platform. Rotem’s built, shipped and picked apart these systems based on their weaknesses. Venice is the product of her accumulated conviction.

At IVP, we partner with companies like CrowdStrike and Chainguard that redefine enterprise security categories. The pattern is the same: a real pain point everyone tolerates until they can’t anymore, a team with the unique skill to build a fundamentally better platform and proof that the market is ready.

With Rotem at the helm, Venice is about to change PAM as we know it.