A pioneer in providing non-toxic and natural baby and family products online
Leadership
Jessica Alba, Nick Vlahos
IVP Team
Moments
Founded 2011
Partnered 2011
Why We Believe
Jessica Alba founded The Honest Company in 2011 with the aim to create household products that put human health and the environment first, something she had found the market to be sorely lacking. The company’s name reflects its essence and mission—to create a category-defining brand that embraces and embodies consciousness, transparency and compassion. With in-house labs and an R&D team that performs rigorous research and testing, The Honest Company has brought safe and clean home, beauty and baby to millions of consumers around the world. We’ve been proud to partner with the Honest team as it has pioneered the clean lifestyle movement with beneficial products that don’t compromise effectiveness. We are excited to watch The Honest Company continue to disrupt the consumer packaged goods industry, while always keeping safety, integrity and sustainability top of mind.
“We are very pleased to have IVP as an investor in The Honest Company. They connected with our vision immediately and have been highly valuable partners ever since. They are the only firm to have invested in every one of our rounds and it has been a pleasure working with a group as committed as we are to our mission of creating and delivering safe products to our customers worldwide.”
Jessica Alba & Brian Lee, Co-Founders of The Honest Company