LifeLock Strengthens Market Position through Acquisition of ID Analytics

Award-Winning Identity Theft Protection Company Makes Strategic Move

Tempe, AZ – LifeLock, Inc. ( and ID Analytics, Inc. announced today the completion of a strategic acquisition that brings together a leader in consumer identity theft protection services with a leader in enterprise identity risk management. Together, LifeLock and ID Analytics will be able to help both consumers and enterprises manage their identity risk.

“Today marks a significant milestone in the history of LifeLock as we announce our acquisition of ID Analytics,” said Todd Davis, LifeLock Chairman and CEO. “This acquisition will further strengthen our core consumer identity theft protection business and gives us a unique opportunity to deliver the next generation of identity risk management solutions. We are more confident than ever that with the addition of ID Analytics to our portfolio we have reinforced our position as the premier identity theft protection solution available to consumers.”

To complete the acquisition, LifeLock raised over $100 million in new preferred equity. All of LifeLock’s current significant insiders participated in the new round, including Bessemer Venture Partners, Goldman, Sachs & Co., Kleiner Perkins Caufield & Byers, Symantec Corporation and River Street Management. Other investors included Industry Ventures, Institutional Venture Partners, Keating Capital, Inc. and Wasatch Advisors’ venture capital arm CrossCreek Capital. LifeLock and ID Analytics generated combined revenue in excess of $200 million in 2011.

“This acquisition materially strengthens LifeLock’s market positioning,” said Davis. “By combining ID Analytics’ enterprise solutions and proprietary data capabilities with LifeLock’s brand leadership and consumer expertise, we see a company poised for significant long-term growth.”

ID Analytics will continue to operate independently as a wholly owned subsidiary of LifeLock and will continue to operate under the leadership of its current CEO, Bruce Hansen, who will report to Todd Davis.

“The capabilities and solutions we have developed and marketed since 2002 have made ID Analytics an attractive partner to many of the largest financial services and telecommunications companies. As we merge with LifeLock, we will remain single-mindedly focused on delivering solutions that help organizations manage risk and protect consumers from identity fraud,” said Bruce Hansen, CEO of ID Analytics.

About LifeLock
LifeLock, Inc. is an industry leader in identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization for two consecutive years, LifeLock has been recognized by Inc. magazine on their annual list of top 500 fastest growing privately held businesses in the United States and by the American Business Awards as having the 2011 Customer Service Team of the Year. In August 2011, Javelin Strategy & Research named LifeLock Command Center and Credit Score Manager as “Best in Prevention” in their annual Identity Protection Vendor Report.

About ID Analytics
ID Analytics, Inc. is transforming consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network® – one of the nation’s largest networks of cross-industry behavioral data – with advanced science, ID Analytics provides unprecedented visibility into identity risk and creditworthiness. Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings and protect consumers.