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It fuels our workouts, adds feeling to our favorite movies, and inspires TikTok trends. Yet it remains one of the few art forms where the vast majority of people have a purely passive relationship with the content. Instagram makes everyone a photographer, TikTok makes everyone a vlogger, and Roblox makes everyone a game designer. There hasn't been a frictionless consumer platform for creating, discovering, and listening to music until Suno.\r\n\r\nWe're excited to announce our partnership with Mikey Shulman and the entire [Suno](https://suno.com/home) team as they reinvent the music category.\r\n\r\n##### Normalizing New Consumer Behaviors Through AI\r\n\r\nThe best consumer companies enable entirely new behaviors. Uber normalized having a car at your fingertips. Coinbase helped make crypto an asset class. Kalshi enables people to trade on anything. Suno has normalized consumers creating music.\r\n\r\nMost people have some relationship with making music, whether it's learning an instrument as a kid (or adult!), messing around with GarageBand, or, at the very least, singing karaoke. Not every photo you take needs to hang in a gallery, and not every TikTok will go viral, but there's something about the act of creating art that is uniquely human and satisfying. In the same way Claude Code makes everyone a software engineer, Suno makes everyone a music artist.\r\n\r\n##### Personalization at Scale\r\n\r\nAt IVP, we are no strangers to consumer platform pioneers, and we know that the best consumer platforms deliver a personalized experience. Netflix knows what content you're likely to binge. Twitter knows what post to surface and when.\r\n\r\nSuno goes even further: It allows you to custom-create songs, based on your preferred style, lyrics, a hummed melody, or a guitar riff. Users fall in love with the experience of creating something fulfilling – with the act of making a song, listening to it, editing it, and listening again. That creative process becomes the purpose. When a listener can create songs perfectly tailored to their tastes, the act of creation becomes as enjoyable as the process itself, and the music becomes more meaningful\r\n\r\n##### A Builder We Know Well\r\n\r\nAfter years of knowing and even collaborating with Mikey on the board of fellow IVP portfolio company Whoop, we are excited to partner with him on Suno's journey. Through the company's explosive growth and enduring consumer love, Mikey has proven himself a strong executor and powerful product builder — in addition to being a brilliant mind, an extremely down-to-earth human, and a passionate music fanatic. We look forward to embarking on Suno's next chapter together.",{"id":60,"assetUrl":8},"641",{"assetUrl":8},[],"suno-enabling-creativity",[65,104,126,147],{"fullName":66,"teamSubcategories":67,"slug":90,"image":91,"abbreviatedTitle":100,"focusAreas":101,"emailAddress":102,"bio":103},"Eric Liaw",[68,74,78,82,86],{"name":69,"slug":70,"teamCategory":71},"All","investors-all",{"name":72,"slug":73},"Investors","investors",{"name":75,"slug":76,"teamCategory":77},"Apps","apps",{"name":72,"slug":73},{"name":79,"slug":80,"teamCategory":81},"Consumer","consumer",{"name":72,"slug":73},{"name":83,"slug":84,"teamCategory":85},"Digital Health","digital-health",{"name":72,"slug":73},{"name":87,"slug":88,"teamCategory":89},"Fintech & Crypto","fintech-crypto",{"name":72,"slug":73},"eric-liaw",{"id":92,"alt":7,"caption":8,"assetUrl":93,"assetUrlXs":94,"assetUrlSm":95,"assetUrlMd":96,"assetUrlLg":97,"assetUrlXl":98,"assetUrlXxl":99},"2353","https://assets.ivp.com/system/uploads/fae/image/asset/2353/IVP_Headshots_1090px_B_Eric_Liaw.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2353/xs_IVP_Headshots_1090px_B_Eric_Liaw.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2353/sm_IVP_Headshots_1090px_B_Eric_Liaw.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2353/md_IVP_Headshots_1090px_B_Eric_Liaw.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2353/lg_IVP_Headshots_1090px_B_Eric_Liaw.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2353/xl_IVP_Headshots_1090px_B_Eric_Liaw.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2353/xxl_IVP_Headshots_1090px_B_Eric_Liaw.jpg","General Partner","Enterprise Software, Gaming & AR2, Bottom-Up Solutions, Consumer, FinTech","eliaw@ivp.com","I came to IVP not only for what we do but how we do it. We partner with entrepreneurs right as they approach an inflection point—the moment when identifying and equipping an organization with the right ingredients can make an astronomical difference in its trajectory. Together, we’re able to shape the future of high-growth startups and, as a result, the future of our world.\r\n\r\nIt’s a true privilege to work with entrepreneurs and founders who are pushing the envelope to solve pressing issues that serve their customers. Supporting those founders with hard work is its own reward. My commitment to entrepreneurs is to be available whenever they need me.",{"fullName":105,"teamSubcategories":106,"slug":113,"image":114,"abbreviatedTitle":100,"focusAreas":123,"emailAddress":124,"bio":125},"Tom Loverro",[107,109],{"name":87,"slug":88,"teamCategory":108},{"name":72,"slug":73},{"name":110,"slug":111,"teamCategory":112},"Infrastructure","infrastructure",{"name":72,"slug":73},"tom-loverro",{"id":115,"alt":7,"caption":8,"assetUrl":116,"assetUrlXs":117,"assetUrlSm":118,"assetUrlMd":119,"assetUrlLg":120,"assetUrlXl":121,"assetUrlXxl":122},"2396","https://assets.ivp.com/system/uploads/fae/image/asset/2396/IVP_Headshots_1090px_D_Tom_Loverro.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2396/xs_IVP_Headshots_1090px_D_Tom_Loverro.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2396/sm_IVP_Headshots_1090px_D_Tom_Loverro.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2396/md_IVP_Headshots_1090px_D_Tom_Loverro.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2396/lg_IVP_Headshots_1090px_D_Tom_Loverro.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2396/xl_IVP_Headshots_1090px_D_Tom_Loverro.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2396/xxl_IVP_Headshots_1090px_D_Tom_Loverro.jpg","Enterprise Infra, SaaS, Fintech","tom@ivp.com","You can immediately tell when you’re using a product that was created by founders with a clear understanding of the customer's needs and incredible passion. Well-crafted products reveal the founders and creators behind them through their novel and often non-obvious approach to solving a problem and attention to detail in that solution.\r\n\r\nI’m energized by working with product visionaries, so I always knew that I wanted either to be a startup founder or invest alongside founders. After my start in investment banking and early-stage venture, I joined Drobo as head of product marketing—a role that deepened my empathy for founders and operators alike. Together, these experiences revealed that my heart was in venture—where my passion for technology and my passion for people intersect. If I can speak with customers and feel their passion for the product and company I’m evaluating, that gives me an incredible amount of energy and conviction. \r\n\r\nWhile I’m a generalist at heart, I gravitate toward companies with distinct, identifiable technological advantages. I’m compelled by understanding why now—what has shifted or changed in the world that allows this opportunity to exist at this specific moment in time. When that advantage is paired with a striking sense of urgency and determination from the founder, you get the feeling that together you can not only see the future but also shape it.",{"fullName":127,"teamSubcategories":128,"slug":133,"image":134,"abbreviatedTitle":143,"focusAreas":144,"emailAddress":145,"bio":146},"Shreyas Garg",[129,131],{"name":79,"slug":80,"teamCategory":130},{"name":72,"slug":73},{"name":87,"slug":88,"teamCategory":132},{"name":72,"slug":73},"shreyas-garg",{"id":135,"alt":7,"caption":8,"assetUrl":136,"assetUrlXs":137,"assetUrlSm":138,"assetUrlMd":139,"assetUrlLg":140,"assetUrlXl":141,"assetUrlXxl":142},"2388","https://assets.ivp.com/system/uploads/fae/image/asset/2388/IVP_Headshots_1090px_D_Shreyas_Garg.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2388/xs_IVP_Headshots_1090px_D_Shreyas_Garg.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2388/sm_IVP_Headshots_1090px_D_Shreyas_Garg.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2388/md_IVP_Headshots_1090px_D_Shreyas_Garg.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2388/lg_IVP_Headshots_1090px_D_Shreyas_Garg.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2388/xl_IVP_Headshots_1090px_D_Shreyas_Garg.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2388/xxl_IVP_Headshots_1090px_D_Shreyas_Garg.jpg","Partner","SaaS, Consumer, Fintech","sgarg@ivp.com","I wrote my first line of code at 14. It started with spending a few hours teaching a robot named Karel to navigate a screen, but quickly escalated to thousands of hours where I built an AI that beat me at board games, trained a neural net in high school, and even launched a Twitter clone on crypto rails (it raised a bit of funding before it shut it down).\r\n\r\nI studied computer science for eight years and spent every college summer in the Bay Area, eventually moving to San Francisco right after graduation. For as long as I can remember, it’s been clear to me that few things shape the world more profoundly than technology.\r\n\r\nVenture has always felt like a dream job. I love meeting exceptional founders, wherever they are, and supporting them on the journey of solving ambitious problems. I helped launch our London office in 2023, and took nearly 150 flights during that time to connect with entrepreneurs around the globe.\r\n\r\nI'm a generalist at heart. I believe technology can reshape every aspect of society, and I love hearing the creative solutions founders come up with to impact the world in ways I could never have imagined on my own.",{"fullName":148,"teamSubcategories":149,"slug":156,"image":157,"abbreviatedTitle":166,"focusAreas":167,"emailAddress":168,"bio":169},"Micherice Tao",[150,152,154],{"name":69,"slug":70,"teamCategory":151},{"name":72,"slug":73},{"name":75,"slug":76,"teamCategory":153},{"name":72,"slug":73},{"name":79,"slug":80,"teamCategory":155},{"name":72,"slug":73},"micherice-tao",{"id":158,"alt":7,"caption":8,"assetUrl":159,"assetUrlXs":160,"assetUrlSm":161,"assetUrlMd":162,"assetUrlLg":163,"assetUrlXl":164,"assetUrlXxl":165},"2018","https://assets.ivp.com/system/uploads/fae/image/asset/2018/IVP_Headshots_1090px_C_Micherice_Tao.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2018/xs_IVP_Headshots_1090px_C_Micherice_Tao.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2018/sm_IVP_Headshots_1090px_C_Micherice_Tao.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2018/md_IVP_Headshots_1090px_C_Micherice_Tao.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2018/lg_IVP_Headshots_1090px_C_Micherice_Tao.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2018/xl_IVP_Headshots_1090px_C_Micherice_Tao.jpg","https://assets.ivp.com/system/uploads/fae/image/asset/2018/xxl_IVP_Headshots_1090px_C_Micherice_Tao.jpg","Associate","Frontier & Physical World, Applied AI, Consumer","mtao@ivp.com","My first taste of entrepreneurship came when I was eight years old, determined to take on Hallmark with a handmade greeting card business. I enlisted my dad to teach me Excel so I could track sales, and while my “startup” didn’t exactly disrupt the industry, it sparked a lasting fascination with how entrepreneurial visions turn into real world impact.\r\n\r\nThat early curiosity led me to study electrical engineering, where I immersed myself in the startup world as an advisor, student VC, and operator—including at IVP portfolio company Clipboard Health. Wanting to deepen my understanding of company building, I joined the technology group at PWP, advising high-growth startups and public companies on M&A. The combination of financial rigor and hands-on startup experience now shapes my work at IVP, where I focus on consumer and application software businesses.\r\n\r\nI’m drawn to founders with strategic ambition, humility, and a track record of execution. The most exciting companies don’t just build products—they redefine the possible, reshape culture, and unlock entirely new markets. ",{"id":171,"alt":7,"caption":8,"assetUrl":8,"assetUrlXs":8,"assetUrlSm":8,"assetUrlMd":8,"assetUrlLg":8,"assetUrlXl":8,"assetUrlXxl":8},"2794","Suno: Enabling Creativity",1780494123645]